Corporate Philosophy

On the basis of our starting point of “For All Riders”, we hope that we can make the Japanese motorcycle culture, the pride of Japan richer by providing all riders with the best service that is reliable, safe and comfortable and through spreading it from Japan to the world, we would like to make contributions to society.


Be Beloved Company Forever
Our Pledge > For All Customers


Perform as Professional
Conform to acts and rules, and perform honesty and sincerely

Complete the Responsibility
Have a goal and stay the course

Develop our Humanity
Value a caring relationship with associates

Think and Act Positive
Challenge voluntarily and aspiringly to step forward